Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Catherine Kaputa
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From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
Categories:
Business & Economics
Year:
2012
Publisher:
Nicholas Brealey Publishing
Language:
english
Pages:
224
ISBN 10:
1857885813
ISBN 13:
9781857885811
File:
EPUB, 1.95 MB
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